Thursday, December 9, 2010

Question 3

3) Discuss the way in which race is portrayed in these two videos:
a. Ghetto Delta Airlines
b. Everest College advertisement

How are they the same, and how different? (50-75 words)
Race is similarly portrayed in these two videos through their use of ebonics and slang terms stereotypically used by African Americans. The Everest video does it in much subtler way than the Ghetto Delta video, but it can be seen in parts where he says that the college will work “witchu” (with you), and where he says “they out to help you”. The things he says to the audience also portray race, accusing the listener of sitting around, and talking on the phone all day, things stereotypically done by African American men. The Ghetto Delta ad does this overtly, especially in the very end where it says “We fly you there/dun flew up in there”. This video is different in its overt construction of race, like when they’re talking about where they fly, “east side, west side” (etc.) and when they show the black man on the plane “getting his drink on”.

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